Nov 23, 2024

2012-2013 Catalog

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2012-2013 Catalog [ARCHIVED CATALOG]

Business: Marketing Option, B.S.

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Lower Division Major Requirements	21-22 units
Upper Division Major Requirements	36 units
Upper Division Interdisciplinary Major Requirements	6 units
Supporting and other GE Requirements	56-57 units
TOTAL	120 units

Lower Division Major Requirements - 21-22 units

ACCT 210 - Financial Accounting Units: 3
ACCT 220 - Managerial Accounting Units: 3
BUS 110 - Business Law Units: 3
COMP 101 - Computer Literacy Units: 3
ECON 110 - Principles of Microeconomics Units: 3
ECON 111 - Principles of Macroeconomics Units: 3

Select either:

MATH 140 - Calculus for Business Applications Units: 3
or
MATH 150 - Calculus I Units: 4

Upper Division Major Requirements - 36 units

ACCT 300 - Applied Managerial Accounting Units: 3
BUS 320 - Business Operations CL Units: 3

Select either:

ECON 310 - Intermediate Microeconomics Units: 3
or
ECON 329 - Managerial Economics Units: 3

Select either:

ECON 311 - Intermediate Macroeconomics Units: 3
or
ECON 320 - Money and Banking Units: 3

Select either:

ENGL 330 - Interdisciplinary Writing Units: 3
or
ENGL 483 - Technical Visual Communication Units: 3

Complete the following:

FIN 300 - Business Finance Units: 3
MATH 329 - Applied Statistics for Business and Economics Units: 3
MGT 307 - Management of Organizations Units: 3
MGT 326 - Scientific and Professional Ethics (Cross-listed as BIOL 326) Units: 3
MIS 310 - Management Information Systems Units: 3
MKT 310 - Principles of Marketing Units: 3
BUS 499 - Capstone Units: 3

Upper Division Interdisciplinary Major Requirements - 6 units

Select two courses from interdisciplinary courses offered by Business.

BUS 330-349 or 430-449 course Units: 3
BUS 330-349 or 430-449 course Units: 3

Option - 15 units

To complete the elective requirements indicated below, choose any upper division course from ACCT, BUS, ECON, FIN, MGT, MKT or MIS not already used in the major.

Marketing Option

MKT 311 - Consumer Behavior Units: 3
MKT 409 - Marketing Research Units: 3
MKT 410 - International Marketing Management Units: 3
MKT 411 - New Product Development and Management Units: 3
Electives Units: 3

Supporting and Other GE Requirements 56-57 units

Upper Division Interdisciplinary GE outside Major	3
American Institutions	6
Other GE Courses in Categories A-E	39
Free Electives	8-9