Oct 09, 2025  
2025-2026 Catalog 
    
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2025-2026 Catalog
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ENT 411 - New Product Development and Management (Cross-listed as MKT 411)

Units: 3
Three hours lecture per week
Prerequisite(s): MKT 310 
Develops the managerial skills and perspectives that contribute to innovative and entrepreneurial new product development and management. Topics include analysis of consumer needs, market analysis, paradigmatic limits to thinking, new product design and development, creativity, innovation, forecasting, resource requirements, product liability issues, and managing new ventures.
Same as: MKT 411 


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