Oct 10, 2025  
2025-2026 Catalog 
    
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2025-2026 Catalog
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MKT 411 - New Product Development and Management (Cross-listed as ENT 411)

Units: 3
Three hours lecture per week
Prerequisite(s): MKT 310  
Develops the managerial skills and perspectives that contribute to innovative and entrepreneurial new product development and management. Topics include analysis of consumer needs, market analysis, paradigmatic limits to thinking, new product design and development, creativity, innovation, forecasting, resource requirements, product liability issues, and managing new ventures.
Graded: Letter Grade
Same as: ENT 411  


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