Mar 29, 2024  
2019-2020 Catalog 
    
2019-2020 Catalog [ARCHIVED CATALOG]

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MKT 409 - Marketing Research


Units: 3
Three hours lecture per week
Prerequisite(s): MKT 310   and one of the following: MATH 329 , MATH 352 , and PSY 303 / SOC 303  or POLS 310  
Description: Fundamentals of marketing research including design, implementation, analysis, interpretation, and reporting. Develop skills in defining research problems, designing surveys, experiments and observational studies, managing data collection, performing data analysis, and communicating results. Emphasis is on the use of marketing research as a component of marketing strategy (making extensive use of statistical techniques).
Graded: Letter Grade



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