Introductory Courses - 6 units

• MSDM 505 - Thinking Clearly: Advanced Cognitive Skills for Decision Making Units: 3
• MSDM 520 - Digital Marketing Strategy Units: 3

Foundational Courses - 9 units

• MSDM 509 - Marketing Research and Consumer Insights Units: 3
• MSDM 510 - Marketing Analytics Units: 3
• MSDM 530 - Project and Campaign Management Units: 3

Proficiency Courses - 9 units

• MSDM 531 - Digital Advertising Units: 3
• MSDM 535 - Inbound Marketing and Automation Units: 3
• MSDM 538 - Social Media Marketing with Generative AI Units: 3

Experiential and Culminating Courses - 6 units

Complete one of the following pathways

• Industry Path

• MSDM 592 - Experiential Learning Units: 3
• MSDM 599 - Capstone Units: 3

• 
  Academic Path

• MSDM 597 - Directed Study Units: 3
• MSDM 598 - Thesis Units: 3