Business, B.S. Marketing Emphasis

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Availability of this option is dependent upon student demand and course enrollment.

Summary of Units:

Lower Division Major Requirements	24-25
Upper Division Major Requirements	31
Marketing Option Requirements	15
General Education	34
Free Electives and Graduation Requirements	15-16
Total Units	120

Lower Division Major Requirements - 24-25 units

Students must obtain a grade of C- or better in each of these courses to apply them to the Business Major.

ACCT 210 - Financial Accounting Units: 3
ACCT 220 - Managerial Accounting Units: 3
BUS 110 - Business Law Units: 3
BUS 111 - Introduction to Business through Writing Units: 3
ECON 110 - Principles of Microeconomics Units: 3
ECON 111 - Principles Of Macroeconomics Units: 3
MATH 201 - Elementary Statistics Units: 3
Complete one from the following:
MATH 140 - Calculus for Business Applications Units: 3
MATH 150 - Calculus I Units: 4

Upper Division Major Requirements - 31 units

Students must obtain a grade of C- or better in each of these courses to apply them to the Business Major.

Foundational Courses - 9 units

Students must successfully complete all three of these courses before taking any additional upper division courses in the major.

BUS 309 - Quantitative Foundations for Business (Cross-listed as ECON 309) Units: 3
BUS 310 - Business Discourse for the 21st Century Professional Units: 3
MGT 326 - Business Ethics Units: 3

Additional Required Courses - 22 units

Complete the following:
ACCT 300 - Applied Managerial Accounting Units: 3
BUS 320 - Business Operations Units: 3
FIN 300 - Business Finance Units: 3
MGT 307 - Management of Organizations Units: 3
MIS 310 - Management Information Systems Units: 3
MKT 310 - Principles of Marketing Units: 3
BUS 411 - Career Readiness Units: 1
BUS 499 - Capstone Units: 3

Marketing Option Requirements - 12 units

Students must obtain a grade of C- or better in each of these courses to apply them to the Marketing emphasis.

Complete any other upper division, MKT-prefixed courses (other than the major required MKT 310 ) to fulfill the required 15 units. With approval from a MVS major advisor, units may also be earned through completing upper-division courses from related areas.

MKT 311 - Consumer Behavior Units: 3
MKT 409 - Marketing Research (Cross-listed as ENT 409) Units: 3
MKT 411 - New Product Development and Management (Cross-listed as ENT 411) Units: 3
MKT 431 - Digital Advertising (Cross-listed as MGT 431) Units: 3

General Education and Graduation Requirements - B.S.

To graduate, students must complete a minimum of 120 units (27 units must be upper division), including the following General Education Requirements (GE) and Graduation Requirements not met within the major:

American Institutions Requirements
GE Requirements
- Lower Division General Education Area 1-6 Requirements
- Upper Division General Education (UDGE) Requirements (minimum of 3 units in each Area: UDGE-2 , or UDGE-5 , UDGE-4 and UDGE-3 )
Graduation Writing Assessment Requirement (C- or better grade)
Language Requirement (C- or better grade)
Multicultural Perspectives (MP) Requirement
Free electives as needed to meet minimum units for graduation