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The BA in Communication is based on a thorough examination of how we use language in a variety of specific social contexts. By critically considering how meaning is negotiated in health, environmental and business/nonprofit settings, students will appreciate the complexity of coordinating our actions.

By working in diverse small and large groups, making presentations, and using a variety of channels – from face-to-face to telephone, email to internet, students who complete the program will be prepared to take responsibility for their interactions within their communities and the workplace of their choosing.

Careers

Major career opportunities include environmental advocacy, nonprofit and business management, and health services. Additional employment avenues include: mediation, counseling, public affairs, government, entrepreneurship, sales, community relations, employee relations, teaching, consulting, event planning, media entertainment, law, international relations, social and human services, advertising, journalism, marketing, public relations. Students may also pursue graduate studies.

Program Learning Outcomes

After having completed the requirements for the degree, students will be able to:

• Demonstrate effective collaboration skills with others in one-on- one and small/large group settings, and with audiences of diverse memberships;
• Identify an optimal means to communicate depending upon the audience, situation and by understanding the relevance, limitations and effectiveness of different communication technologies and medium;
• Analyze messages critically for content, purpose, organization, argument, style and meaning;
• Demonstrate the ability to analyze and create solutions to interpersonal, organizational, and community conflict;
• Demonstrate proficiency in written and oral communication;
• Differentiate ethical dimensions of health, environmental or organizational messages and estimate their impact upon a given community;
• Engage in various analytical methodologies to think critically, evaluate and explain human communication processes; and
• Apply communication competencies in a community engagement/service learning environment.

Faculty

Tracylee Clarke, Ph.D., Associate Professor of Communication
Bell Tower West, Room 1164
(805) 437-3305
tracylee.clarke@csuci.edu

Christina M. Smith, Ph.D., Assistant Professor of Communication
Bell Tower West, Room 1215
(805) 437-3762
christina.smith@csuci.edu

Programs

• Communication: Business & Nonprofit Communication Emphasis, B.A.
• Communication: Environmental Communication Emphasis, B.A.
• Communication: Health Communication Emphasis, B.A.

• Communication Minor

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