MKT 420 - Digital Marketing Strategy

Units: 3
Three hours lecture per week
Prerequisite(s): Junior Standing
Introduces the dynamic and rapidly evolving field of digital marketing, providing students with an in-depth understanding of contemporary strategies, tools, and practices. Students will explore the theoretical foundations and practical applications of digital marketing, learning how to design and implement effective campaigns across various digital channels. Covering a wide range of topics including social media marketing and search engine optimization (SEO), content creation, data analytics, and emerging technologies, this course equips students with the skills needed to thrive in the digital landscape.
Graded: Letter Grade