Mar 29, 2024  
2018-2019 Catalog 
    
2018-2019 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 320 - Marketing Strategy


Units: 3
Three hours lecture per week
Prerequisite: MKT 310, or concurrent enrollment is permitted
Includes strategic analysis of a firm’s activities from the marketer’s point of view. Gives attention to marketing strategy formulation, implementation and control. Assesses strategies for the functional areas of marketing (product, pricing, distribution and promotion) and their relevant application to e-commerce.
Graded: Letter Grade



Add to Portfolio (opens a new window)