Jul 02, 2022  
2018-2019 Catalog 
    
2018-2019 Catalog [ARCHIVED CATALOG]

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BUS 506 - Principles of Management and Marketing


Units: 3
Three hours lecture per week
Presents an overview of the disciplines of management and marketing. Explains the basic elements of effective management and marketing practices. Combines management and marketing disciplines through cases, role-play simulations, and computer based simulations to model managers planning and decision-making processes. Offered with an extensive online component.



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