Business: Marketing Option, B.S.

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Availability of this option is dependent upon student demand and course enrollment.

120 units

Summary of Units:

Lower Division Major Requirements	21
Upper Division Major Requirements	36
Upper Division Interdisciplinary Major Requirements	6
Marketing Option Requirements	15
Additional General Education and other Graduation Requirements	42
Total Units	120

Lower Division Major Requirements - 21 units

ACCT 210 - Financial Accounting Units: 3
ACCT 220 - Managerial Accounting Units: 3
BUS 110 - Business Law Units: 3
COMP 101 - Computer Literacy Units: 3
ECON 110 - Principles of Microeconomics Units: 3
ECON 111 - Principles of Macroeconomics Units: 3

Select either:

MATH 140 - Calculus for Business Applications Units: 3
or
MATH 150 - Calculus I Units: 4

Upper Division Major Requirements - 36 units

ACCT 300 - Applied Managerial Accounting Units: 3
BUS 320 - Business Operations Units: 3
ECON 310 - Intermediate Microeconomics Units: 3
ECON 311 - Intermediate Macroeconomics Units: 3

Select one of the following courses:

ENGL 330 - Interdisciplinary Writing Units: 3
or
ENGL 482 - Technical and Business Writing Units: 3
or
ENGL 483 - Technical Communication Units: 3

Complete the following:

FIN 300 - Business Finance Units: 3
MATH 329 - Applied Statistics for Business and Economics Units: 3
MGT 307 - Management of Organizations Units: 3
MGT 326 - Scientific and Professional Ethics (Cross-listed as BIOL 326) Units: 3
MIS 310 - Management Information Systems Units: 3
MKT 310 - Principles of Marketing Units: 3
BUS 499 - Capstone Units: 3

Upper Division Interdisciplinary Major Requirements - 6 units

Select two courses from interdisciplinary courses offered by Business.

BUS 330-349 or 430-449 course Units: 3
BUS 330-349 or 430-449 course Units: 3

Option Requirements- Additional 15 units

To complete the elective requirements indicated below, choose any upper division course from ACCT, BUS, ECON, FIN, MGT, MKT or MIS not already used in the major.

Marketing Option

MKT 311 - Consumer Behavior Units: 3
MKT 409 - Marketing Research Units: 3
MKT 410 - International Marketing Management Units: 3
MKT 411 - New Product Development and Management Units: 3
Electives Units: 3

Additional General Education and other Graduation Requirements -42 units

To graduate, students must complete 120 units minimum (40 units must be upper division) including all General Education (GE) and Graduation Requirements . The following areas must be included:

Additional lower division A-E GE requirements not met within the major
Nine units of Upper Division Interdisciplinary GE (UDIGE), courses numbered 330-349 or 430-449. Six units may be within the major, 3 units must be outside the major (C or better grades)
Multicultural Requirement (C or better grade)
Language Requirement (C or better grade)
American Institutions Requirement
Free electives as needed to meet minimum units for graduation