COMM 350 - Strategic Communication

• Apply strategic communication theories, planning processes, problem-solving strategies, operational techniques and evaluative mechanisms within the nonprofit, environmental, and/or health context;

• Use qualitative and quantitative research to develop and evaluate communication plans (advocacy and/or reputation management);

• Develop and evaluate the structure, content and consequences of both traditional and emerging digital media usage in strategic communication and public relations;

• Produce culturally appropriate materials and methods of communication that reflect multicultural values and global perspectives in strategic communication and public relations practice.

 
Description: Course provides an introduction to the concepts and skills associated with risk communication, crisis communication, public relations, and event planning. Students will learn to research, implement, and evaluate strategic communication plans across multiple channels and will explore the theory and practice of strategic communication within the non-profit, environmental, and health contexts.
Graded: Letter Grade