MKT 442 - Psychology of Judgment and Decision-Making (Cross-listed as PSY 442)

Units: 3
Three hours lecture per week
Prerequisite(s): PSY 100
Examines the processes that underlie how decisions are made, and examines why the judgments people make are sometimes irrational, biased, or just plain wrong. Covers a broad range of topics including: normative decision theory, heuristics and biases, memory, emotion, game theory, motivation, morality, and improving decision-making. Makes connections between psychological approaches to decision-making and those adopted in business and economics, health and medicine, and law and public policy.
Graded: Letter Grade
Same as: PSY 442