MKT 320 - Marketing Strategy

Units: 3
Three hours lecture per week
Prerequisite: MKT 310, or concurrent enrollment is permitted
Includes strategic analysis of a firm’s activities from the marketer’s point of view. Gives attention to marketing strategy formulation, implementation and control. Assesses strategies for the functional areas of marketing (product, pricing, distribution and promotion) and their relevant application to e-commerce.
Graded: Letter Grade