MKT 415 - Brand Management

Units: 3
Three hours lecture per week
Prerequisite: MKT 310 and MKT 320
Defines, develops, and applies tactics and strategies in brand management through a systematic model and process. Focuses on the concept of brand equity and its creation and growth through brand positioning, marketing programs, measurement of brand performance and strategies to sustain and build over time.
Graded: Graded