ART 646 - The Event

Units: 3
Six hours activity per week
Prerequisite: Admission to the DIAMND program or Consent of Instructor
Focuses on the nature and spectacle of today’s media intensive public events, with specific attention to concerts, exhibitions, performances, and competitions. Investigates the principal components necessary to package, brand, and design a dynamic, large-scale, multimedia event. Topics cover the initial research and feasibility studies, public safety, the development of visual branding and print collateral, the integration of environmental graphics and signage, and the implementations of lighting, digital projections, and video, in the creation of a multi-faceted event.