Jul 15, 2026  
2014-2015 Catalog 
    
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2014-2015 Catalog [ARCHIVED CATALOG]

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MKT 411 - New Product Development and Management

Units: 3
Three hours seminar per week
Prerequisite: MKT 310 
Develops the managerial skills and perspectives that contribute to innovative and entrepreneurial new product development and management. Topics include analysis of consumer needs, market analysis, paradigmatic limits to thinking, new product design and development, creativity, innovation, forecasting, resource requirements, product liability issues, and managing new ventures.


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