COMM 310 - Quantitative Research Methods

Units: 3
Three hours lecture per week
Prerequisite: COMM 205

Builds on COMM 205 to further develop knowledge of quantitative methods in the field of Communication. Uses such approaches as surveys, content analysis, and experiments to explain communication-related processes in health, environmental, and business/non-profit contexts. Involves study design, data collection, and data analysis using introductory statistical procedures.