Mar 28, 2024  
2017-2018 Catalog 
    
2017-2018 Catalog [ARCHIVED CATALOG]

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MKT 442 - Psychology Of Judgment & Decision Making (Cross-listed as PSY 442)


Units: 3
Three hours lecture per week
Prerequisite: PSY 100
Examines the processes that underlie how decisions are made, and examines why the judgments people make are sometimes irrational, biased, or just plain wrong. Covers a broad range of topics including normative decision theory, heuristics and biases, memory, emotion, game theory, motivation, morality, and improving decision making. Makes connections between psychological approaches to decision making and those adopted in business and economics, health and medicine, and law and public policy.
Graded: Letter Grade
Same as: PSY 442
GenEd: D, UDIGE



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