Mar 29, 2024  
2017-2018 Catalog 
    
2017-2018 Catalog [ARCHIVED CATALOG]

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MKT 311 - Consumer Behavior


Units: 3
Three hours lecture per week
Prerequisite: MKT 310  
Description: A comprehensive study of behavioral models and concepts designed to help understand, evaluate, and predict consumer behavior. Stresses analytical thinking about consumer psychology and prediction of how marketing tactics may influence demand for products and services.
Graded: Letter Grade



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